Why You Should Use Updated Photos To Supercharge Your Brand
Photos are rapidly becoming an international language. And with the population increasingly drifting towards visuals, photos will play a significant role in the success of your business from this moment moving forward. Statistically, 60% of customers are more likely to buy a product or service from a business if a photo shows up in their search. That’s why your photos need to stay up to date, as search engines favor updated photos when ranking your web pages. In this post, we are going to highlight the benefits updated photos can bring to your brand. Let’s dive in right away:
1. A photo introduces your brand message
A photo introduces your brand topic effectively. According to the modern website design trends, your photo is going to be used as a thumbnail. That means any visitor coming to your website will notice your photo first. If the photo is well-chosen and interesting, it will convey your message instantly and will motivate readers to slide into the content to find out more.
2. Strengthens your brand message
Besides delighting your audience, updated photos add value and insight into your brand message. For example, if you write a blog post about your business and you do not include a photo; your audience will not be able to perceive your message faster. They will need to read through the text to the end to be able to understand the message. However, if you use an image before the main post, your audience will instantly get the message before even reading the title. That’s why you must find beautiful, interesting and relevant images to include in your brand messages.
3. Updated photos encourages social media shares
If you’re operating an online business, social media must be part of your marketing strategy. And with social media, photo works a lot better than text. So if you want to succeed with social media marketing, it’s a good idea to include more photos in your posts. Sharing posts that contain more quality photos on social media platforms like Facebook, Twitter, Instagram and Pinterest will generate more shares than posts with fewer or no photos. In other words, posts with more images receive higher engagement than those with fewer images. So you should endeavor to post and update your images frequently if you want to succeed with social media marketing.
4. Updated photos increases recall value of your brand
This is the part where a photo plays a significant role in your brand. For business people today, recall value is more important than the number of customers they are able to drive to their businesses. Recall value means if a customer wants to buy the same product or a different version of the same, they will remember your brand and come back to buy from you. That’s why you must take the time to find images that are unique and evoke memories. Such images also compel customers to share them with friends and family, and this means more sales for your business.
5. Updated images help realize emotional connection
This is the greatest advantage of including scintillating photos in your brand. The adage ‘’an image is worth a thousand words’’ is perfectly true here. Just one great photo can stir a wave of emotional connections for many customers. That’s why you should only choose photos that trigger emotional connections with your customers for your brand to pop. Well, there are many other things that photos can do for your brand, including adding color and vibrancy, and injecting humor. These days, business owners are using every available resource to attract and retain customers in order to stay afloat. That’s why using the right photos can help your brand stay ahead of competitors.